Institute of Psychology, University of Maria Curie-Skłodowska
Two studies investigated connections between the emotional see – saw and the effectiveness of persuasion. In both experiments a sudden interruption of emotion influenced compliance towards attempts to direct opinions. Experiment 1 showed an interesting example of an opposing effect of the emotional see – saw. In the case when subjects were presented with convincing arguments that the greenhouse effect would have negative consequences on the environment, a sudden withdrawal of the source of emotion increased the certainty that pro – ecological actions should be undertaken. In the second condition, the subjects were expected to express their own opinions about climate warming. In this case the emotional see – saw reduced the above certainty. Experiment 2 proved that the emotional see – saw increased the acceptance of persuasive arguments only when they came from a high reliability source.
Keywords: emotional see-saw, persuasion, compliance, reliability of the source
Cite this article as:
Gusztyła, K. (2007). Are we in danger of the greenhouse effect? The influence of the dynamics of emotions on acceptance of persuasive arguments. Psychologia Społeczna, 3, 42-51.