Number 24 (2013)

Gorbaniuk, O. (2013). The Macro-Correlates of Dispositional Country Image: Aggregated Data Analysis

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Oleg Gorbaniuk
Instytut Psychologii, Katolicki Uniwersytet Lubelski Jana Pawła II

Abstract:
Based on aggregation of data collected from 279 individuals aged 16 to 70, describing 40 countries using a list of dispositional adjectives, it was established that the dimension of perception/differentiation of country images were identical at individual and cultural levels of Aggressiveness, Competence, and Spontaneity. The structure isolated at the cultural level explains 87% of variance of country image and 92% of variance of aggregated attitude towards the country. Country image was correlated with the available macro-psychological, macro-social, and macro-economic indices as well as with world development indices. The results of culture-level analyses reveal a relatively high validity of the perception of countries by Poles, which is confirmed by objective macro-indices.

Keywords: country image, country personality, culture-level analysis, macro-economic indices, world development indices

Cite this article as:

Gorbaniuk, O. (2013). The Macro-Correlates of Dispositional Country Image: Aggregated Data Analysis. Psychologia Społeczna, 24, 80–95.
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