Faculty of Psychology, University of Warsaw
Institute of Sociology, University of Warsaw
Online surveys and experiments are increasingly common, yet they usually suffer from low response rates. However, some examples prove it is possible to design a study motivating people to participate and obtaining a satisfactory response rate. Such aspects of Internet research as choice of the population to investigate, organization of the study, mode and content of invitation to participation, and incentives for participants are discussed due to their importance for the response rate. Numerous methodological experiments, including some studies undertaken by the authors are reviewed. Detailed recommendations regarding motivating participants and increasing response rate are given.
Keywords: methodology, online research, participants’ motivation, response rate, surveys
Cite this article as:
Zając, J., Batorski, D. (2007). Motivating people to participate in online research: Ways to increase response rate. Psychologia Społeczna, 5, 234-247.