Warsaw School of Social Psychology, Sopot Faculty
Gdansk University of Technology
The article introduces a computer-based method of measurement of the behavioral aspect of attitudes. It is obtained by simulation of behavior, in which reactions do not evoke consequences in real world, but show only “where we are pulled”. As an assessment of the behavioral tendency, distances on a computer screen between representations of the Self and objects of attitude were adopted. Data collected from 7 tests confirm the validity, internal consistency, test-retest reliability, expected factorial structure and prognostic properties. Ease of use of the method makes it useful for research in a wide range of milieus, including other cultures.
Keywords: attitude, automatic processes, behavioral tendency, simulation, distance
Cite this article as:
Fila-Jankowska, A., Jankowski, K. (2008). Psychometric parameters of Approach-Avoidance Simulation method. Psychologia Społeczna, 7, 109-123.